About AAI Sports

AAI Sports has specialized itself in representing elite level athletes and coaches and treating those clients with all of our attention. AAI has been in business for over 25 years and the firm keeps its client list at a level that lets it maintain the personal attention that an athlete or a coach at your level deserves. It focuses on maximizing each client’s particular goals and potential. You will benefit from the experience of representation of Hall of Fame athletes and National Champion coaches that AAI Sports represented.

The goal is to deliver an exceptional contract for each client. George’s accomplishments for his clients are countless, but he has a reputation of maximizing every contract he works on. Some examples include making Michael Irvin the highest paid wide receiver in the NFL, Darren Woodson the highest paid safety in the NFL, signing Larry Johnson to the highest contract in NBA History, signing Andres Nocioni of the Chicago Bulls and Luis Scola of the Houston Rockets to several of the highest contracts for an international player in the NBA, and signing Coach Les Miles of LSU to the highest coaching contract in the NCAA.

AAI Sports, has a national and international perspective of marketing and endorsement deals. AAI has delivered shoe contracts, apparel contracts, TV shows and movie deals and autograph contracts for clients. Including a few examples: Larry Johnson’s “Grandmama” campaign for Converse and Rasing Canes first spokesman Les Miles.

We have transitioned clients from their sport to national media and coaching jobs. Including Fox and ESPN campaigns for Michael Irvin and ESPN for Darren Woodson. Mark Brooks has transitioned from the PGA to assignments for Fox and CBS. Several of AAI Sports former players are now coaching clients, including Alfredo Roberts, Billy Yates and Valerian Ume Ezoke. If you have an interest in media or coaching after your playing career, AAI Sports is the place for you.

AAI not only focuses on maximizing your earning potential on the field and in marketing, but it also will help in creating and maintaining your national and even global presence and brand . AAI will provide guidance in social media giving back to the community and other charitable efforts.

Joining AAI Sports you would be making a great decision for you and your family. AAI’s track record of maximizing its clients contracts, both marketing and contractually, are flawless and we hope you will become the next Hall of Famer or National Champion coach.

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George A. Bass, Jr.

President, AAI Sports, Inc. / gbass@aaisports.com

A graduate of Baylor University, George earned a Bachelors Degree in Business Administration, majoring in Accounting.  He began his career in 1982, where he spent the first 5 years in public accounting with the major emphasis within the taxation field.  To date, George has over 30 years in tax, accounting and financial business experience.

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In 1987, George joined AAI and soon thereafter became a partner in the firm.  During negotiations, George brings his financial and tax background to the table, which significantly contributes to the bottom line of the contracts and endorsements. George is a native of Livingston, Texas.  He and his wife Paula have a daughter, Savannah (who is a graduate of Baylor) and son, Brandon (a QB at Baylor).  They reside in the North Dallas area and are active members of Prestonwood Baptist Church. 

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