From its beginnings in 1985, AAI Sports has developed an impressive roster of clients and industry contacts. These relationships are based on confidence, integrity, hard work and personal trust.

The company’s objective is to represent athletes of the highest caliber, allowing them to maximize their earning power during their playing careers and capitalize on those opportunities which present themselves afterward.


George Bass, e-mail

A graduate of Baylor University, George earned a Bachelors Degree in Business Administration, majoring in Accounting. He began his career in 1982, where he was first in public accounting with the major emphasis of his public accountancy, within the taxation field. To date, George has over 30 years in tax, accounting and financial business experience.

In 1987, George joined AAI and soon thereafter became a partner in the firm. During negotiations, George brings his financial background to the table which significantly contributes to the bottom line of the contracts and endorsements - a memorable example being Larry Johnson's contract (then with the Charlotte Hornets) at 84,500,000 million dollars - the largest contract in NBA history for three years. In addition in 1995, George and AAI Sports were successful in making Michael Irvin the highest paid receiver in the NFL.  Followed by a new contract for Darren Woodson in 2002 making him the highest paid safetey in the NFL.  In 2007 Andres Nocioni signed a 6 year 44,000,000 contract with the Chicago Bulls.. And in 2010 Luis Scola signed a 5 year 47,000,000 contract with the Houston Rockets.

George is a native of Livingston, Texas. He and his wife Paula have a daughter Savannah and son, Brandon. They live in the North Dallas area and are active members of Prestonwood Baptist Church and Trinity Christian Academy.. George is a volunteer with the Muscular Dystrophy Association and Salvation Army Toys for Tots, and enjoys coaching and supporting his kids in various sports.