From its beginnings in 1985, AAI Sports has developed an impressive
roster of clients and industry contacts. These relationships
are based on confidence, integrity, hard work and personal
The company’s objective is to represent athletes of the
highest caliber, allowing them to maximize their earning power
during their playing careers and capitalize on those opportunities
which present themselves afterward.
George Bass, e-mail
A graduate of Baylor University, George earned a Bachelors
Degree in Business Administration, majoring in Accounting.
He began his career in 1982, where he was first in public accounting
with the major emphasis of his public accountancy, within the
taxation field. To date, George has over 30 years in tax, accounting
and financial business experience.
In 1987, George joined AAI and soon thereafter became a partner
in the firm. During negotiations, George brings his financial
background to the table which significantly contributes
to the bottom line of the contracts and endorsements - a memorable
example being Larry Johnson's contract (then with the Charlotte
Hornets) at 84,500,000 million dollars - the largest contract
in NBA history for three years. In addition in 1995, George
and AAI Sports were successful in making Michael Irvin
highest paid receiver in the NFL. Followed by a new contract for Darren Woodson in 2002 making him the highest paid safetey in the NFL. In 2007 Andres Nocioni signed a 6 year 44,000,000 contract with the Chicago Bulls.. And in 2010 Luis Scola signed a 5 year 47,000,000 contract with the Houston Rockets.
George is a native of Livingston, Texas. He and his wife
Paula have a daughter Savannah and son, Brandon. They
live in the
North Dallas area and are active members of Prestonwood
Baptist Church and Trinity Christian Academy.. George is a volunteer with the Muscular
and Salvation Army Toys for Tots, and enjoys coaching
and supporting his kids in various sports.